I/P Revenue Generation and Open Source Development on the Minds of European Executives

A January 2007 survey by the Economist Intelligence Unit found that European executives most frequently cite the opportunity to expand their revenue base (50% of survey respondents), slightly more than mention the need to protect investments in R&D (49%), when asked what drives their quest for better IP management. Open source development is also at the top of the European agenda. Fully 68% of surveyed European executives say that increased R&D collaboration with third parties is central to improving their firms' innovation, and another 46% say the same of collaboration in standards development.

More on "open innovation" here and here.