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Archived updates for Friday, November 11, 2005

TGIF for "Jesus Juice" Merlot

The trademark specimen shown here was recently filed with the statement of use in U.S. Trademark Application No. 78360553 for JESUS JUICE in connection with wine. The mark is the reported to be the brainchild of Dawn Westlake and her husband Bruce Rheins, the veteran CBS Evening News producer who headed the network's coverage of the Michael Jackson child molestation case.

Unfortunately, 2005 may not turn out to be such a great year for the Rheins-Westlake Wineries merlot. Jackson's spokeswoman, Raymone Bain, reportedly told AFP news that the plan to use the name "Jesus Juice" and the image depicting a Jackson-esque Christ figure was "outrageous and offensive" and may trigger legal action by the singer. "I think it's outrageous and offensive and Mr Jackson's attorneys are looking into the matter," she said.

Needless to say, all of us in the intellectual property community are waiting to see if Jack-O claims prior rights to the mark through his earlier use, and if so, what he thinks is a reasonable zone of expansion for his commonlaw rights.

Lucky for all of us, CBS appears to have a better sense of humor about the whole situation. According to their PublicEye Blog:
Whether or not Rheins’ apology is accepted is up to you but this is a difficult
issue for Public Eye to address. Correspondents, producers, editors, camera
operators and everyone else who works for CBS News or any news organization have private lives as well. They’re even allowed to have senses of humor, whims, dumb
ideas and practical jokes. While there are standards of behavior for nearly any
profession, this particular story falls outside of them. As long as there was no
attempt at making money off of a story being covered or use of CBS connections
to profit and no clear conflict of interest that would bias the coverage, what
employees do on their own time should not be controlled
However, Matthew Sheffield at NewsBusters claims to have preserved two of the pages from Westlake's virtual store at Click here to see the JJ clock, here to see the JJ t-shirt and here to see Rheins posing with a JJ mug and t-shirt. Who will be crucified next?
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Anonymous Bruce Rheins said...

Me and my boss Jennifer below are so full of BS
(see below). we just like keeping our paychecks -- we need the money ... can you blame us for selling out our profession for a few bucks and a lot nepotism? . I will repent .. nah .. forget it. never mind I've got a mortgage to pay!

Saturday, May 7 —
Luncheon Keynote
Credibility as a Commodity
Jennifer Siebens,
Bureau Chief Los Angeles, CBS News

Broadcasters face more competition than ever before. Outlets seem to exist for every political point of view and on a growing number of platforms. Beyond the world of so-called Main Stream Media, come bloggers and podcasters and journalists who aren’t. One underground internet site offers access to thousands of newsgroups. Pre-packaged news is readily available for newsrooms short of content. Our world ranges from worries of annihilation from a dirty bomb to fascination with celebrities’ dirty laundry. How to compete? How to stay credible? And why is Comedy Central laughing at us? Jennifer will present how credibility is not only a commodity for news room staff but for sales and programing departments as well.

Jennifer Siebens is the Bureau Chief for CBS News on the West Coast.  She helps to manage coverage of news west of the Rockies, including in Hawaii and Alaska.  Major stories include California’s recall election, a variety of celebrity trials from OJ Simpson to Michael Jackson, and disasters from Hurricane Iniki to the Northridge Earthquake and the explosion of the Discovery Shuttle. She has also worked overseas, as Paris Bureau chief, covering super power summits between President Ronald Reagan and Mikhail Gorbachev, the hijacking of the Achille Lauro cruise ship, and a variety of international crises involving Libyan leader Muammar Qaddaffi. For The CBS Evening News with Walter Cronkite, then Dan Rather, she covered civil unrest in Central America and a portion of China’s Tianamen Square crisis.  When Siebens entered the network news business, it was a pretty sedate three-network race.  She will walk us through the exploding news universe of The Information Age in which we now live.

January 26, 2006 2:59 AM  
Anonymous Anonymous said...

So censorship????? Fuck you

January 07, 2007 1:15 PM  
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