Descendible Rights of Publicity in the U.S.

In "Rights of Publicity and Entertainment Licensing" (Practising Law Institute), Edward H. Rosenthal explains, among other things, that many U.S. states now recognize a descendible right of publicity, by explicit statute or under common law:

• California - 70 years after death. California also provides for registration by the heirs. Cal. Civ. Code § 3344.1 (d), formerly codified at §990(d). (Also a common law right, according to the Federal Courts).
• Connecticut - common law (Federal Court).
• Florida - 40 years. But only if spouse, issue or bequest. S.A. § 540.08.
• Georgia - common law.
• Illinois - 50 years. 765 Ill. Comp. Stat. § 1075/1.
• Indiana - 100 years. (Without regard to where estate is located, statute includes distinctive appearance, gestures and mannerisms). Code § 32-12-1 and
  32-13-1-1.
• Kentucky - 50 years. R.S. § 391.170.
• Nebraska - no stated limit. R.S.A. §§ 20-208, 202.
• Nevada - 50 years (without regard to where estate is located). R.S.A. § 598.984(i).
• New Jersey - common law (Federal Court).
• Ohio - 60 years. Rev. Code § 2741.
• Oklahoma - 100 years. Stat. Tit. 12 § 1448(G).
• Tennessee - (Elvis Presley) statute extends for 10 years, and, if used during
  that 10-year period, extends indefinitely until 2 years of non-use. Code § 47-25-1104.
• Texas - 50 years. Prop. Code § 26.012(d).
• Utah - common law (Federal Court).
• Virginia - 20 years. Code § 8.01-40.
• Washington - 10 for all; 75 for persons whose identity has “commercial value”

The author also notes that the following states have rejected claims for a descendible right of publicity: Mass., N.Y., R.I. and Wis. by statute; Pa. by Federal Court decision;
and Ariz., La. and Wash. by defeating legislation proposing to enact it.