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Archived updates for Thursday, August 18, 2005

FedEx Frowns on Free Furniture

The creator of FedExFurniture(.com) wants you to know that it's "o.k. to be ghetto." However, after FedEx terminated his shipping account over an infringement spat, Jose Avila is "really going to be considering other shipping methods pretty soon." According to the PHOSITA Blog, Fedex is fuming over his apartment filled entirely with furniture made from Fedex boxes:
"FedEx has sent a letter insisting that the furniture itself, along with the
internet website and the pictures violate the copyright and trademark rights
held by FedEx. The letter even claims that the actions fall within the
purview of the DMCA. Luckily, the creator is represented by the Stanford Law
School Center for Internet and Society who sent this letter in response."
"One thing I’ve always stood behind is I'm pro-FedEx," Avila told Wired News. "I ship stuff with FedEx all the time and I feel more comfortable shipping with FedEx because their boxes are stable and sturdy."

And apparently they make for some pretty darn good free furniture too. "The couch is standing/sleeping approved, I sleep on the bed every night, I eat at the dining table, and I work at the desk almost 20 hours a day," writes Avila on his website.

I expect that Jose is going to need a (media/patent) agent, while FedEx is going to need to print up a few more boxes. Send your donations here and here.
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Blogger Bill Heinze said...

"I would think that the story was great . . . till I realized that those boxes and tubes weren’t used for shipping first." -- a comment from "a 17 year employee with Fedex" posted at

August 22, 2005 9:02 AM  
Blogger Bill Heinze said...

"You could have turned this into so many opportunities, it boggles the mind.

The ad campaign, for starters: cture a shaky camera following Avila (or a FedEx-obsessed character loosely based on Avila) through little episodes of his daily life - At home, at the office, on a date... he incorporates and adapts FedEx packages and labels to every facet of his life. (His furniture is only the tip of the iceberg.)

Done right, it could have been a lot funnier than dancing chickens, talking monkeys or celebrities trying to be cool by driving FedEx trucks around the neighborhood, frankly." -- from a post by Oliver Blanchard in The Brand Builder at

August 22, 2005 9:07 AM  
Blogger Bill Heinze said...

"When the delivery business is slow, you can always sell the empty boxes (at cost?)." --Bill Heinze

August 22, 2005 9:11 AM  
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Blogger Sharlotte said...

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