Search the Archives           Subscribe           About this News Service           Reader Comments

Archived updates for Thursday, April 28, 2005

The Role of I/P in Marketing Crafts and Visual Arts

This WIPO Guide provides basic information about marketing techniques and intellectual property for artisans and visual artists. It seeks to indicate why, which, what, where, when, whether and how consideration ought to be given to the effective management of IP assets by using IP tools for successful marketing of craft and visual art products. In particular, it seeks to help artisans and visual artists to establish
    (0)comment(s)     translate     More Updates     Send