Brand Loyalty at Harvard?

''I was shocked to see they had done this to our cereals," said Harvard senior Cameron Moccari, who last week launched the group ''Harvard Students for the Reimplementation of Brand-Named Cereals" on Thefacebook.com, a popular website that allows students to meet new friends or form study groups. ''They replaced all of the familiar cereals with ones that have weird names and don't taste good."