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Archived updates for Wednesday, February 09, 2005

Intellectual Property Issues in Advertising

Advertisements are common targets for infringement lawsuits. "If you are not cautious, you can lose your IP rights or be liable for infringement of the IP rights of others," writes Lien Verbauwhede in the January 2005 issue of WIPO's SME Newsletter. His article answers questions and provides some tips that can help businesses better protect their advertisements and its content, as well as avoid legal trouble, including
His conclusion? "As with any undertaking, prevention is better than cure. Before launching an advertising campaign, businesses should have it ‘cleared’ or approved, both from a general legal perspective and from an IP perspective."
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October 01, 2005 11:43 AM  

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