Making "Free" Work for I/P

According to a January 20, 2004 artricle by Linda Seebach in Online Journalism Review, the Creative Commons' copyright protections are perfect for digital age pioneers looking for new ways to distribute their creative work:

In addition to asking, "What would people buy if we offered it for sale?" the
owners of intellectual property should also ask, "What could we give away that
would increase sales of what we sell?"

She goes on to describe a few folks who have figured how to sell people what they want to buy in a way that is "much more public-spirited, and ultimately more profitable as well."

Has she been reading I/P Updates?