According to a November 2, 2004 article from Law.com, www.Webgripesites.com reports that there are currently more than 70 gripe sites on the Internet criticizing everything from car makers to hair-transplant providers to insurance firms. Of those, says that 25 have been involved in litigation in recent years, while just two have been shut down. Currently, about a dozen gripe-site lawsuits are pending across the country.
"The impact of gripe sites overall is minimal, whereas the publicity that may arise from a lawsuit could do more damage than the site itself," said one trademark attorney. "And if you look at the precedent it's not encouraging."
On the other hand, "When you sue them, now you're in a realm where a corporation is very comfortable," said another attorney. "In many cases, filing a lawsuit is a way to ratchet up the professionalism of the dispute rather than dealing with the Wild West of the Internet."