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Archived updates for Thursday, November 04, 2004

Licensees Make Better Licensors

According to McKinsey & Company management consultants, "Too often, executives focus only on the IP of their own companies instead of licensing ideas from the outside. Companies that license intellectual property from other organizations not only improve their own product development but also gain a better understanding of IP markets, an understanding that in turn boosts their IP-licensing revenues."
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March 22, 2014 2:20 AM  

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