Free Telephone Seminar Today on Trademark Management Strategy

Trademark Management Strategy
for In-house Counsel & Marketing Executives
by Cynthia Lee
of Thomas, Kayden, Horstemeyer & Risley, LLP

Date: October 27, 2004
Time: 12:30 PM Eastern
Duration: 1 Hour
Please RSVP to info@aplf.org in order to obtain toll free dial in number.
There is No charge to participate

Trademark Management Strategy is relevant and important to both legal and marketing executives in any commercially active corporation. The effective use and protection by the owner is sometimes not fully appreciated outside of the legal department. This presentation will provide guidance as how to choose a mark and how to start protecting it from the moment it is selected, including

• What is trademark is and is not
• Trademark Usage
• Trademark Information on the Internet
• Selecting a Trademark - "Continuum" of Distinctiveness
• Advantages of Federal Registration
• Trademark Infringement
• Considerations before bringing suit
• Questions