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Archived updates for Monday, October 11, 2004

Free Seminar Tomorrow on Protecting Nicknames

Intellectual Property Master Class: Protecting Nicknames

October 12, 2004
1:00 pm-2:00 pm
Courtesy of Ropes & Gray

Strong brands are essential ingredients for marketplace success. While companies support their marketing efforts by registering and protecting trademarks they create, sometimes the public adopts unexpected and catchy nicknames such as "Mickey D" or "Big Blue." Because nicknames often express strong emotions such as humor or affection, their use by consumers can be spread rapidly.

Click here to register by October 11, 2004 with Ropes & Gray
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