Free Seminar Tomorrow on Protecting Nicknames
Intellectual Property Master Class: Protecting Nicknames
October 12, 2004
1:00 pm-2:00 pm
Courtesy of Ropes & Gray
Strong brands are essential ingredients for marketplace success. While companies support their marketing efforts by registering and protecting trademarks they create, sometimes the public adopts unexpected and catchy nicknames such as "Mickey D" or "Big Blue." Because nicknames often express strong emotions such as humor or affection, their use by consumers can be spread rapidly.
Click here to register by October 11, 2004 with Ropes & Gray
October 12, 2004
1:00 pm-2:00 pm
Courtesy of Ropes & Gray
Strong brands are essential ingredients for marketplace success. While companies support their marketing efforts by registering and protecting trademarks they create, sometimes the public adopts unexpected and catchy nicknames such as "Mickey D" or "Big Blue." Because nicknames often express strong emotions such as humor or affection, their use by consumers can be spread rapidly.
Click here to register by October 11, 2004 with Ropes & Gray
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