Virgin "Rents" Music

According to a September 27, article in the New York Times, Sir Richard Branson has started a new kind of of music store,at VirginDigital.com, this time selling music as streams of bits to be downloaded from the Internet. It is betting that new customers will join its Virgin Music Club for a $7.99 monthly fee to listen to an unlimited amount of music from Virgin's one-million-track library on their computers, rather than buying songs one at a time.