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Archived updates for Tuesday, September 07, 2004

Success Factors in University Technology Transfer through Patenting and Licensing

Jon Sandelin, Office of Technology Licensing, Stanford University lists these "guiding principles:"

1. Focus attention on marketing and finding the a person employed by the potential licensee who believes the invention is important to his/her company's future.

2. Target efforts towards likely buyers, and give them personal attention.

3. Keep inventors fully informed about what you are doing to license their invention.

4. Make it as easy as possible for people to join and/or participate in the licensing process.

5. Maintain a university view, not a licensing office view, when looking at issues.

6. Attorneys can provide good advice, but should not be in control of the license negotiation.

7. Seek creative solutions to the concerns of the other party.
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