Your (Polite) Trademark on a Postage Stamp

PhotoStamps allows you to create your own customized postage. According to their website, "Businesses can use PhotoStamps to increase the visibility of their brands and to make their mail noticeable." But, an August 11, 2004 article in Wired Magazine warns that, just because Stamps.com has for years enabled customers to print their own stamps at home, customers shouldn't hold their breath that the same option will be available for the PhotoStamps service. "We're dealing with the premier product of the U.S. Postal Service, which is stamps," said USPS spokesman Gerry McKiernan, referring to the content restrictions for vetting images. "We have to look at it from the kinds of images that people will put on them, the propriety of them and what's allowable in polite society."