Free Book Gets Read AND Makes Money

A memo that Professor Lawrence Lessig wrote to his publisher convinced Penguin Books that releasing Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity online would actually increase sales of hardcover copies. According to an article in the July/August 2004 issue of Stanford Magazine, there have now been more than 180,000 downloads of his book and Penguin is on its third printing.