NYC Proposes to Recruit and Train "Auxiliary Olympic Brand Enforcement Agents"

According to a December 6, 2004 article in The New York Times, "New York's [Olympic] bid documents say that organizers expect 'a record $822 million in local and domestic sponsorships' for the 2012 Summer Games, and they assure the committee that the city will use 'all of its resources to protect the value of Olympic sponsors and the rights of Olympic marketing partners.' To do that, the mayor has authorized an Enforcement Board on Olympic Brand Protection to 'recruit and train auxiliary Olympic brand enforcement agents,' run a special city hot line to field complaints about ambush marketing [by advertisers who are not official Olympic sponsors] and counterfeiting of Olympic-related goods, and seek legislation to increase fines for violators."

(via The Trademark Blog)